Helping Women Conquer the Pandemic


The ARDX Foundation and ELG Management present:

The Reddix Rules Fund: Creating a Millionaire

In the midst of the global health crisis, COVID-19, we are once again taking the lead to support female entrepreneurs through a grant called The Reddix Rules Fund. This grant is intended to assist women of color-owned (WOC) small businesses, giving them the opportunity to thrive as successful business owners and leaders.

According to an October 2020 article in Forbes magazine, Black women make up 42% of new WOC-owned businesses. We will continue creating history by increasing the number.  However, the article also shared the brutal impact of COVID-19 citing 41% of Black-owned businesses had failed, compared to 17% of white-owned businesses.  It’s time to change that narrative and keep WOC-owned businesses flourishing.  Faced with the possibilities of closing business, owners have had to reinvent themselves and or change their trajectory with little or no resources, mentally or financially.

In this special year of The Reddix Rules Fund, we would like to encourage small WOC-owned businesses who are interested in government contracting to apply.  Our goal is to share strategic planning and tactics in securing government contracts and provide these small WOC-owned businesses the opportunity to successfully grow their business using expert knowledge, mentorship, and training.

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